Achieving the desired result. Building on successes. Going the extra mile.
At Technotribe, we're committed to seeing your project through to its destination and beyond. But don't just take our word for it - our work and our clients can speak for themselves.
Integrated Registration Application
Direct Medical Data wanted to improve client-side website visitor identifications, including identification across multiple sites. Technotribe designed, developed and launched the Lightbox online registration and user identification application for this targeted data provider. Designed to enhance online marketing and relationship-building strategies for Direct Medical Data and their clients, the application works across a full range browsers and operating systems, including mobile devices. It seamlessly integrates with existing systems, technologies and databases, increasing flexibility and improving cross-site identification of registered users.
Customizable content layout features (via CSS) in the application allow Direct Medical Data's end clients to integrate the look and feel of the login/registration window with their current site designs. Dynamic response capabilities are populated via a query against DMD's SOAP service, allowing for multiple revisions to selection lists without redeployment of the code each time a revision occurs. The application allows Direct Medical Data and their clients to track registered site visitors across multiple affiliate sites, via a cohesive first party cookie approach that was not possible with previous versions of the application. The application is currently in place and working to specification on many of Direct Medical Data's client sites.
Social Media and Responsive Design
Technotribe designed and developed a website for Revenew, a start-up company with a software solution to generate brand demand and channel sales for the consumer electronics and white goods industries. Timed with the release of the company's launch announcement and several large consumer-products trade shows, the WordPress-based site allows for advanced video capabilities, as well as custom graphic scrollers. In addition to integrating with an existing blog, the website draws content from Renevew social media sources like Twitter and YouTube. The site also features responsive design, providing an optimal user experience across a variety of screen sizes, including tablets and smartphones.
Design, Mobile and Conversion
Drawing significant traffic to three websites that support their trade publications, TMB Publishing was looking to enhance website functionality, increase mobile-user engagement and improve ad banners implementation to further monetize the sites. Technotribe created a bold, new design for the family of sites, intuitively organizing content and more clearly delineating ad banners. The result? 145% increase of traffic in the first year.
To address the lack of a content management system (CMS) and regular maintenance, Technotribe created sophisticated PHP processing during development to convert the 15,000+ pages to the new design and functionality. By employing a sniffer and mobile stylesheets, all three sites may be viewed in a mobile environment.
Additionally, Technotribe also created monthly snapshot reports for TMB Publishing that combine site analytics from Google Analytics, QR code reporting and ad banner reporting. This ongoing analysis has been essential in ongoing site revisions.
PPC and Increased Conversions
Laureate Education manages pay-per-click campaigns for several colleges in their network. Technotribe developed and now hosts 17 custom microsites that act as landing pages for AdWords campaigns. In order to increase conversions and improve follow up, Technotribe has implemented the following:
- Real-time integration with StrikeIron enables automatic population of city and state on the form after ZIP code is entered. StrikeIron also flags invalid U.S. ZIP codes and allows for an international form with different validation.
- Stringent form validation requirements using JQuery provides immediate feedback on invalid data.
- "Honeypot" technical solution eliminates spam without adding a challenge-response test field like CAPTCHA, improving lead quality without decreasing conversion.
- Real-time processing of leads into two different CRM systems allows for immediate follow up as well as back-up to ongoing log files.
- Parsing and capturing tracking data from the referring URL (Google/Yahoo/Bing) as well as the linking URL and passing it along to the CRM system provides key data on each lead, such as search keyword used.
- Shared form processing and logic between subdomains allows for ease of maintenance.
Train 5,000 Employees for Hospital Move
Technotribe, in partnership with Cedar Interactive, designed, developed and implemented a comprehensive training program for the 5,000 employees, physicians, nurses and volunteers of Children's Memorial Hospital of Chicago who were transitioning to a new facility. To ensure readiness upon the opening of the new Ann & Robert H. Lurie Children's Hospital of Chicago, each staff member needed to be fully trained in wayfinding, equipment use, communication systems, safety, customer service and many other topics. Technotribe provided the overall project management for this wide-ranging training program Moment One Readiness Orientation (MORO), with Cedar Interactive providing the instructional design.
Through multiple learning methods, including guided building orientations, online learning, equipment learning labs, departmental tours and incident simulations, end users received training tailored by role. Custom learning paths allowed individuals to track their progress through MORO via Lurie Children's We Learn" online education management system.
At the conclusion of the training, nearly 19,000 individual trips to the new hospital had been completed, meeting the requirements of building and department orientations, on-site equipment labs and simulations, and more than 99% of employees, physicians, nurses and volunteers had completed their full learning paths, including over 20 custom online courses. All of the training design, development and implementation was completed on schedule and nearly $100,000 under budget.
Landauer MP: New Business Site
Landauer Medical Physics, a newly created division of Landauer Inc., chose Technotribe to design, develop and launch their division's flagship website, www.landauermp.com. Working closely with Landauer's marketing department, Technotribe designed a site from the ground up utilizing Landauer-supplied brand guidelines, text and image content. Consolidating information from five existing partner websites into a single web property, the site was built using the Drupal content management system, which provides flexibility, stability and easy updates. In addition to the general marketing content of the site, landauermp.com includes unique user tools, including a multi-layer cost calculator and radiation safety assessment totaling over 300 unique pages.
ABE: branding, mobile, analytics
The American Bar Endowment (ABE) was looking to revamp their website so it aligned more closely with the American Bar Association. They also wanted a mobile version of the site with online calculators and forms to meet the demands of a growing mobile audience. Technotribe designed and developed the site to meet their goals as well as provided online support for direct mail and advertisements through landing pages and QR codes. Technotribe also worked with ABE to determine Key Performance Indicators (KPI) and developed custom monthly and quarterly KPI reports for analysis of all online marketing, including website, mobile, PPC, online ads and more.
Kendall College Web Site
Using their existing Content Management System, Technotribe redesigned the Kendall College web site using the school's new branding. The existing 300+ page site was very text heavy with a lot of duplicate content, making it necessary to reorganize and remove redundant content based on data drawn from site analytics and feed content from a single source into multiple pages. An emphasis was placed on "showing" rather than "telling," with the inclusion of an interactive virtual tour, integration with social media, testimonial and highlight videos and visual call-outs, as well as on lead generation, with specific PPC landing pages created to help drive leads.
Additionally, Technotribe successfully partnered with Kendall on the development of a year long culinary competition in Facebook targeted at High Schoolers interested in culinary.
OfficeMax Tablets Mobile Site
After creating a website to promote tablet computers and accessories available at its retail and online stores, OfficeMax turned to Technotribe for a mobile version optimized for the growing number of smartphone visits to officemax.com. Technotribe expanded the existing content management system to include new page templates for handheld mobile devices. Now, any updates made to the web version are instantly applied to the mobile site. In addition, the use of HTML 5 allows for animations on both the web and mobile version of the site.
eLoyalty Client Portal Web/Multimedia
The eLoyalty Client Portal was the primary marketing and customer support tool used to showcase their unique Behavioral Analytics™ product. We built a dynamic, multimedia interface that utilized embedded training videos, voice-over audio, actual call-center conversations that demonstrated proper response techniques, etc. It also included dynamic Flash elements and animations. Additionally, we streamlined and reorganized content, creating a clear delineation between training, support and customer content management tools. Customers could finally generate and access their own call center data reports, and quickly find the supporting materials that could help them clarify and analyze their statistics.
Bloodshot Records eCommerce
Bloodshot Records, an independent record label that generates most of its income via online sales, needed a robust web site to promote its 60+ artists. Together with the label's design agency, Technotribe created the Bloodshot Records ecommerce site using Drupal CMS. The majority of content is dynamically fed into pages based upon relationships. For example, each artist page feeds in that artist's news, concerts, albums, merchandise, samples, videos and more. This content also appears dynamically in other relevant pages. A single page checkout and dynamic shipping costs complete the online shopping experience.
Christ Church Live Video Streaming
Christ Church of Oak Brook wanted to expand their broadcast ministry from traditional TV, radio and archive video to live-streaming of worship services. Technotribe worked with the Media Ministries team at Christ Church to add this functionality to their web offerings. Cloud-base streaming services from both Radio Antioch and Amazon Web Services were utilized to enable web and mobile streaming and browser-detection ensures the user sees the appropriate stream for their web-enabled device. A live-broadcast landing page allows online congregants to interact by viewing the order of service, participating in the offering and engaging in dialogue.
DeVry Student Finance Calculator
DeVry asked Technotribe to create a Net Price Calculator to help students understand their costs and potential financial aid, including scholarships, they could use to pay for their DeVry degree. The DeVry Marketing team had a vision for a user-friendly, engaging tool that supported the brand. DeVry IT had the tools to supply the dynamic data to ensure that the calculations are up-to-date with the latest information from DeVry and the U.S. Department of Education. Technotribe helped merge the technologies and vision into an easy-to-use tool. The Net Price Calculator allows the student to see how different aid types reduce their costs. At the end of the calculator, the student can view the one year or total program financial aid estimate, download a copy of the results, as well as upload to use when speaking to a DeVry Student Finance Consultant. Building customer loyalty by bringing marketing and IT together to create an intuitive, branded tool that provides needed information to the user in real time.
Ahead LLC Web Site
A rapidly growing B2B business, Ahead provides cloud-computing services to its high-end clients. As knowledge experts in this field, Ahead needed a web site that demonstrated their leadership. Technotribe partnered with Ahead's design agency to implement a new resource-rich site. Through a highly customized implementation of WordPress CMS, the site manages dynamic content to feed relevant resources into each page. A fully integrated blog and Twitter feed on the site also allow Ahead to demonstrate their leadership in the social media arena. In a separate implementation, Technotribe created a mobile landing page for Ahead as part of a QR-Code campaign highlighting a recent product launch.
DeVry Brand Guidelines Web Site
Technotribe was contracted to redesign, expand and re-launch the new DeVry Inc. Brand Guidelines web site. DeVry needed one location where branded materials and logos for its various institutions could be downloaded. The password-protected site features downloadable logos, style guides, document and presentation templates and social media guidelines, as well as access to approved photography and a wide variety of supporting materials. The items can be accessed by personnel at DeVry's nine institutions, which include over 200 campus and center locations across North America. Technotribe continues to manage updates and additions to the site on a weekly basis, maintaining a trusted relationship that began over a decade ago.