THE DESTINATION

http://www.phcnews.com

A Technotribe client publishes three magazines monthly. Prior to hiring Technotribe, publishing each magazine was a laborious process that required 55 individual steps for input, reviews and approvals. Then a separate time-consuming process was followed to manually update the content on corresponding web sites.

Technotribe partnered with our client to understand and streamline the work-flow process. Then, we recommended and implemented of two new systems: Woodwing and Drupal.

Woodwing Content Station allows content creators to create new articles online. Because each step of the process is managed online, the publisher has a real-time view of progress. Furthermore, magazine layout (linked to Adobe InDesign) can occur in tandem with content creation instead of in sequence. This greatly improved our client's publishing efficiency.

Drupal Content Management System (CMS) is used to manage all web site content. Because Drupal and Woodwing are connected, when an article is approved, it automatically can be published to Drupal as well as the web site.

To enhance the user experience, the web sites were given design facelifts. Dynamic navigational elements were added to allow the user to drill down into content in multiple ways: by author, publication, category or content type.

Technotribe strives to be more than just a creative or technical implementer. Technotribe strives to be a solution-provider for our clients.

The internal marketing team of one of Technotribe's clients launched their own paid search campaign. They spent significant money but reaped little success. We convinced them to give us one month to prove that we could increase their results.

The results were dramatic:

• 103% increase in click-through rate.
• 62% decrease in paid search costs.
• 47% increase in conversion rate (visit to lead).
• Higher qualified leads due to more effective targeting.
• ROI in less than a month!

With the significant paid search cost savings, we are now expanding into additional paid search options, including Remarketing, Google Display Network, and Facebook. Each of these paid search campaigns lower their cost per click and round out their overall strategy.

So what issues did we resolve that resulted in success?

• Only one ad group was being used for a very diverse set of keywords
• Every keyword was set to "broad match."
• No ad supervision or updates were implemented.
• There were missing key performance features.
• Reallocated budget away from mobile which was disproportionately funded and underperforming.

We continue to work with our client to analyze their overall search engine marketing strategy as we expand and manage their ongoing paid search campaigns. Read our recent blog post for additional details.

Technotribe was asked to create an interactive educational cost calculator to help students understand their costs and potential financial aid, including scholarships, they could use to pay for their degree program. The client's marketing team had a vision for a user-friendly, engaging tool that supported the brand. The client IT team had the tools to supply the dynamic data to ensure that the calculations are up-to-date financial information. Technotribe helped merge the technologies and vision into an easy-to-use tool. This calculator allows the student to see how different aid types reduce their costs. At the end of the calculator, the student can view the one year or total program financial aid estimate, download a copy of the results, as well as upload for use during the enrollment process. The end result: building customer loyalty by bringing marketing and IT together to create an intuitive, branded tool that provides needed information to the user in real time.

http://www.officemaxtablets.com

After creating a website to promote tablet computers and accessories available at its retail and online stores, OfficeMax turned to Technotribe for a mobile version optimized for the growing number of smartphone visits to officemax.com. Technotribe expanded the existing content management system to include new page templates for handheld mobile devices. Now, any updates made to the web version are instantly applied to the mobile site. In addition, the use of HTML 5 allows for animations on both the web and mobile version of the site.

http://www.brightsideacademy.com

The Brightside brand and website needed to better reflect their industry and the niche they serve. Technotribe designed a custom, rebranded site built in WordPress and utilized a multilingual plugin to accommodate a Spanish version.

The site as well as the campaign-supporting landing pages are mobile responsive. Seamlessly integrated with Google Maps, the site dynamically displays Brightside locations on a map. The lead form integrates with the client's CRM system for rep follow up. News and alerts are dynamically displayed throughout the site.

http://www.meezmeals.com

Meezmeals.com is a Chicago-area custom meal delivery service known for taking the stress out of made-from-scratch cooking. Whether roasted red pepper spaghetti or peach cobbler with orange blossom yogurt, Meezmeals.com preps all the ingredients, so customers can quickly prepare gourmet home-cooked meals.

To bring the second generation of Meezmeals.com to fruition, Technotribe partnered with 91Midtown, a Miami-based design firm, as well as development partners. With designs and technical specifications in place, Technotribe implemented complex back-end technologies that enhance the user experience. Customers can select delivery dates and times, include custom notes for the kitchen and even select the inclusion or removal of 25 specific ingredients in any combination. All customer data from the original site was seamlessly migrated to the new website, maintaining every customer's existing delivery preferences, payment information and previous meals ratings.

A comprehensive backend admin system allows for full reporting on all order specifications for preparation and fulfillment. The admin system also allows Meezmeals.com to create discount codes, marketing emails and new meals and menus. Meezmeals.com is an example of a successful agency partnership that helped the end client realize her dream of providing home delivery of custom gourmet meals.

http://www.luriechildrens.org/en-us/Pages/default.aspx

Technotribe, in partnership with Cedar Interactive, designed, developed and implemented a comprehensive training program for the 5,000 employees, physicians, nurses and volunteers of Children's Memorial Hospital of Chicago who were transitioning to a new facility. To ensure readiness upon the opening of the new Ann & Robert H. Lurie Children's Hospital of Chicago, each staff member needed to be fully trained in wayfinding, equipment use, communication systems, safety, customer service and many other topics. Technotribe provided the overall project management for this wide-ranging training program Moment One Readiness Orientation (MORO), with Cedar Interactive providing the instructional design.

Through multiple learning methods, including guided building orientations, online learning, equipment learning labs, departmental tours and incident simulations, end users received training tailored by role. Custom learning paths allowed individuals to track their progress through MORO via Lurie Children's We Learn" online education management system.

At the conclusion of the training, nearly 19,000 individual trips to the new hospital had been completed, meeting the requirements of building and department orientations, on-site equipment labs and simulations, and more than 99% of employees, physicians, nurses and volunteers had completed their full learning paths, including over 20 custom online courses. All of the training design, development and implementation was completed on schedule and nearly $100,000 under budget.

Direct Medical Data wanted to improve client-side website visitor identifications, including identification across multiple sites. Technotribe designed, developed and launched the Lightbox online registration and user identification application for this targeted data provider. Designed to enhance online marketing and relationship-building strategies for Direct Medical Data and their clients, the application works across a full range browsers and operating systems, including mobile devices. It seamlessly integrates with existing systems, technologies and databases, increasing flexibility and improving cross-site identification of registered users.

Customizable content layout features (via CSS) in the application allow Direct Medical Data's end clients to integrate the look and feel of the login/registration window with their current site designs. Dynamic response capabilities are populated via a query against DMD's SOAP service, allowing for multiple revisions to selection lists without redeployment of the code each time a revision occurs. The application allows Direct Medical Data and their clients to track registered site visitors across multiple affiliate sites, via a cohesive first party cookie approach that was not possible with previous versions of the application. The application is currently in place and working to specification on many of Direct Medical Data's client sites.

A higher education client needed to communicate the current educational cost information and activity for students through their educational portal. Technotribe created a portal application that integrates multiple enterprise systems to accommodate document management, academic reporting and financial aid information. This enterprise-level application provides three unique views of financial statement to each student. This includes the current academic year costs and financial aid awards, message communication and document presentation and upload, and a student loan management tool, to assist students in understanding their debt-to-academic progress ratio and repayment responsibilities.

http://www.landauermp.com

Landauer Medical Physics, a newly created division of Landauer Inc., chose Technotribe to design, develop and launch their division's flagship website, www.landauermp.com. Working closely with Landauer's marketing department, Technotribe designed a site from the ground up utilizing Landauer-supplied brand guidelines, text and image content. Consolidating information from five existing partner websites into a single web property, the site was built using the Drupal content management system, which provides flexibility, stability and easy updates. In addition to the general marketing content of the site, landauermp.com includes unique user tools, including a multi-layer cost calculator and radiation safety assessment totaling over 300 unique pages.

http://www.abendowment.org

The American Bar Endowment (ABE) was looking to revamp their website so it aligned more closely with the American Bar Association. They also wanted a mobile version of the site with online calculators and forms to meet the demands of a growing mobile audience. Technotribe designed and developed the site to meet their goals as well as provided online support for direct mail and advertisements through landing pages and QR codes. Technotribe also worked with ABE to determine Key Performance Indicators (KPI) and developed custom monthly and quarterly KPI reports for analysis of all online marketing, including website, mobile, PPC, online ads and more.

http://www.revenew.com

Technotribe designed and developed a website for Revenew, a start-up company with a software solution to generate brand demand and channel sales for the consumer electronics and white goods industries. Timed with the release of the company's launch announcement and several large consumer-products trade shows, the WordPress-based site allows for advanced video capabilities, as well as custom graphic scrollers. In addition to integrating with an existing blog, the website draws content from Renevew social media sources like Twitter and YouTube. The site also features responsive design, providing an optimal user experience across a variety of screen sizes, including tablets and smartphones.

Drawing significant traffic to three websites that support their trade publications, TMB Publishing was looking to enhance website functionality, increase mobile-user engagement and improve ad banners implementation to further monetize the sites. Technotribe created a bold, new design for the family of sites, intuitively organizing content and more clearly delineating ad banners. The result? 145% increase of traffic in the first year.

To address the lack of a content management system (CMS) and regular maintenance, Technotribe created sophisticated PHP processing during development to convert the 15,000+ pages to the new design and functionality. By employing a sniffer and mobile stylesheets, all three sites may be viewed in a mobile environment.

Additionally, Technotribe also created monthly snapshot reports for TMB Publishing that combine site analytics from Google Analytics, QR code reporting and ad banner reporting. This ongoing analysis has been essential in ongoing site revisions.

http://www.newschoolarch.edu/learn/digitalmediaarts.php

Laureate Education manages pay-per-click campaigns for several colleges in their network. Technotribe developed and now hosts 17 custom microsites that act as landing pages for AdWords campaigns. In order to increase conversions and improve follow up, Technotribe has implemented the following:

• Real-time integration with StrikeIron enables automatic population of city and state on the form after ZIP code is entered. StrikeIron also flags invalid U.S. ZIP codes and allows for an international form with different validation.
• Stringent form validation requirements using JQuery provides immediate feedback on invalid data.
• "Honeypot" technical solution eliminates spam without adding a challenge-response test field like CAPTCHA, improving lead quality without decreasing conversion.
• Real-time processing of leads into two different CRM systems allows for immediate follow up as well as back-up to ongoing log files.
• Parsing and capturing tracking data from the referring URL (Google/Yahoo/Bing) as well as the linking URL and passing it along to the CRM system provides key data on each lead, such as search keyword used.
• Shared form processing and logic between subdomains allows for ease of maintenance.

Micron needed to make their site multilingual and update their site's dated content and layout--all on a limited budget. Technotribe modified their existing design to fit the dimensions of contemporary monitors; rebuilt their existing site in WordPress to allow internal admins to make content updates; and implemented a Spanish version of the site, using a multilingual plugin.

Technotribe also created a sophisticated product search tool. Engineers looking for a specific Micron product can search for it by simply entering the SKU or product parameters; the product is listed along with its corresponding schematic.

http://www.cc-ob.tv/iworship

Christ Church of Oak Brook wanted to expand their broadcast ministry from traditional TV, radio and archive video to live-streaming of worship services. Technotribe worked with the Media Ministries team at Christ Church to add this functionality to their web offerings. Cloud-base streaming services from both Radio Antioch and Amazon Web Services were utilized to enable web and mobile streaming and browser-detection ensures the user sees the appropriate stream for their web-enabled device. A live-broadcast landing page allows online congregants to interact by viewing the order of service, participating in the offering and engaging in dialogue.

Through a holistic social media strategy that identified target audiences, messaging and channels, along with a comprehensive promotions calendar, Technotribe helped an organization increase exposure of their brand and services and actively engage their potential user base. An industry-specific analysis and comparison of social media usage informed recommendations for the organization's LinkedIn, blog, Twitter and Facebook properties, including best practices and guidelines. Technotribe is currently developing content for the organization's blog and other social media channels.

Technotribe was contracted to redesign, expand and re-launch the Brand Guidelines web site for a multi-brand educational provider. The client needed one location where branded materials and logos for its various institutions could be downloaded. The password-protected site features downloadable logos, style guides, document and presentation templates and social media guidelines, as well as access to approved photography and a wide variety of supporting materials. The items can be securely accessed by personnel at any of the institutions, located across the North American continent. Technotribe continues to manage updates and additions to the site, maintaining a trusted relationship that began over a decade ago